> ## Documentation Index
> Fetch the complete documentation index at: https://whitepaper.puffpaw.xyz/llms.txt
> Use this file to discover all available pages before exploring further.
# Team
The founding team of Puffpaw brings extensive experience in the healthcare and consumer industries, spanning over ten years together. Comprising three core members who have fostered a strong partnership and friendship back in high school, the team boasts a deep understanding of the market.
Additionally, Puffpaw has established partnerships with leading healthcare and consumer companies in APAC, North America, and various Western European countries.
***
**Reffo (**[**Twitter**](https://x.com/reffoPuffpaw)**) - Lead of Direction**
New York University, a digital nomad, OrangeDAO Fellow with 5 years of experience in crypto. \
Previous startup backed by Arweave Foundation, Gitcoin, and Lens Protocol.
**Jack - Lead of Product**
University of California San Diego, 5 years in e-cigarette industry, delivered 70+ million vaporizers to the Big Four Tobacco companies
**Paul - Lead of Research**
Founder of a 7-figure gross revenue online health consulting firm, board member of a public-traded pharmaceutical company with \$200m market cap, 5 years research of tea-related (Theanine, Theaflavin, etc.) health products
**Rishi (**[**Twitter**](https://x.com/Rishi_Puffpaw)**) - CTO at Puffpaw**
Holds a Degree in Electronic engineering from Kings College London. Over 5 years within Web3, as a Quantitative Analyst, Tokenomics design and Web3 Socialfi experience. Served as Product and tokenomics lead for prior SocialFi apps, growing its userbase with innovative features.
**Sherry Long**
Former US Network Strategy Manager at Pepsi. Certified Supply Chain Professional by APICS.